Discovery programme

A dominant player in a fast moving category embarked on an ambitious research effort to understand growth drivers.

Opportunity

A dominant player in a fast moving category embarked on an ambitious research effort to understand growth drivers for its most successful product segments. The wealth of information from historic research, new segmentation research and ethnography yielded was too much for implementing teams to digest separately.

Solution

A discovery workshop led by Cimigo brought together key stakeholders for the growth effort and digested the information of the research together. Structured learning exercises taught them important competencies in spotting opportunities.

Result

Output of the discovery workshop ended with a prioritized set of common opportunities and broad-stroke action plans for each team.