Destination design and marketing

A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.

Opportunity

A renowned resort and casino in Las Vegas was launching a new destination in Macau and Singapore.

Solution

Cimigo conducted a research programme spanning 12 countries and a spectrum of target segments ranging from MICE orga- nizers to luxury shoppers, tour operators to potential travelers and property investors to high-end casino players.

Result

The results were used to direct the destination design, shopping mall proposition, entertainment concepts and programmes, food and beverage outlet choices, trade incentive programmes and destination marketing.